Ep. 179 - The Power of Workplace Storytelling: Amplifying Employer Branding

In this episode: Dr. Arieana Thompson, Tom Bradshaw, Dr. Martha Grajdek, Nic Krueger, Dr. Matthew Lampe, LindaAnn Rogers, Lee Crowson 

 

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References

Frunză, S. (2019). Storytelling in the organizational brand development and personal brand construction in the perspective of symbolic conscience. European Journal of Science and Theology, 15(6), 129-143.

 

Gothelf, Jeff. “Storytelling Can Make or Break Your Leadership.” Harvard Business Review, 30 Nov. 2021, hbr.org/2020/10/storytelling-can-make-or-break-your-leadership.

Herskovitz, S., & Crystal, M. (2010). The essential brand persona: storytelling and branding. Journal of Business Strategy, 31(3), 21-28.

Hofman-Kohlmeyer, M. (2017). The role of storytelling in building a brand. Humanitas University's Research Papers Management, 18(3), 131-145.