Ep. 130 - Employer Brand Attractiveness on Candidate Intention to Apply (Panel + Audience)

In this episode: Dr. Arieana Thompson, Tom Bradshaw, Nic Krueger, Dr. Martha Grajdek, LindaAnn Rogers, and Lee Crowson.

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References

Carlini, J., Grace, D., France, C., & Lo Iacono, J. (2019). The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model. Journal of Marketing Management, 35(1-2), 182-205.

 

Herzberg, F. (1964). The motivation-hygiene concept and problems of manpower. Personnel Administration, 27(1), 3–7.

 

Leekha Chhabra, N., & Sharma, S. (2014). Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis, 22(1), 48-60.

 

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